THAT NEW NEW SHIT

minimalist, everyday wear, for the empowered woman.

understated fashion for the mother, the wild woman, the wallflower, & every woman in between. welcome home, you badass babe.

ALETICS


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Meet Mel

Meet Mel

I met my raw, honest, and very sweet friend, Mel, on Instagram early in 2016. It was the start of my fitness journey, and Mel and I connected over ...
Just Balaze

Just Balaze

I "met" Melissa Balaze last year on Instagram. Like all the other ALbassadors, I have never met Melissa in real life. What seemed so bizarre to me ...
[Conita] Applebum, You Gotta Put Me On

[Conita] Applebum, You Gotta Put Me On

Did you all get that Tribe Called Quest reference in the title? If so, I'm proud of you. Also, you're probably old like I am, good job.   I'm featu...

confidence meets lifestyle

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